Kevin Jaggers on Boot Barn's Free E-Town Grand Opening Weekend

Key Takeaways

• Boot Barn celebrates its Elizabethtown Grand Opening the weekend of March 6–8, with entry completely free all weekend long
• Local country artist Kevin Jaggers — a familiar Wolf Radio voice — performs acoustic Friday at 4 PM and Sunday at Noon, with guitarist Dave
• Layla Spring performs Saturday (approximately 4–7 PM); Kevin will be on-site for Wolf Radio coverage all three days
• Boot Barn's California-based marketing coordinator reached out to Kevin by email on a recommendation — "the craziest thing," he said
• Kevin is a genuine Boot Barn customer who wears their Hooey hats, lending real credibility to the partnership

Summary

In a pre-recorded segment filmed Friday alongside Nate Bryan's business updates, local country artist Kevin Jaggers stopped by to talk about Boot Barn's Grand Opening weekend in Elizabethtown — and the unexpected way he ended up headlining it. A marketing coordinator for Boot Barn, based in California, emailed Kevin out of the blue after he came recommended, and what started as one music slot grew into a full three-day weekend of performing and Wolf Radio coverage.

The takeaway for viewers is simple and time-sensitive: the celebration runs March 6–8, entry is free all weekend, and Kevin performs Friday at 4 PM and Sunday at noon. With his real-deal fandom for the brand — Hooey hats and all — Kevin made the case that this one's worth getting out for.

Watch this segment: https://www.youtube.com/watch?v=-mYZaaT2HG4&t=1829s Full episode: https://www.youtube.com/watch?v=-mYZaaT2HG4

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When Rachel introduced the clip, she set the stage: "Kevin Jaggers is a local country artist and one of the familiar voices on Wolf Radio here in E-Town. Boot Barn is having their Grand Opening celebration this weekend, Kevin is performing, and the story of how it all came together is actually really cool."

An email out of nowhere

The origin story is the hook. "That was the craziest thing," Kevin told Phil and Nate during the Friday taping. "I was just doing my thing, recorded my radio show, going about my day, and I check my email — and it's from the lady of the Boot Barn, the marketing coordinator for the whole corporation. And it's out of California." She'd gotten recommendations on local music acts for the grand opening and reached out to ask if he'd be interested. "Absolutely, of course," Kevin said.

At the same time, one of her colleagues was coordinating with the sales side of the Wolf staff to get the station out there. The two threads converged, and what could have been a single set became a full weekend. "It ended up that I'm going to be there for three days — the full weekend celebration," Kevin said. "It's just Kevin Jaggers everywhere."

The schedule

Kevin laid out the performances plainly. He'll play an acoustic set — bringing along his guitar player, "shout-out Dave" — at 4 PM on Friday, March 6, and again at noon on Sunday, March 8. Layla Spring performs Saturday, in what Kevin estimated as a 4-to-7 PM window, while he covers the day for Wolf Radio. (A viewer, Carrie Elrod, later confirmed Layla's full name in the live chat.) The most important detail: "It's completely free all weekend long. They just want you to come and check out their new location right here in E-Town."

A genuine fan

Part of why the fit works, Kevin said, is that he's an actual Boot Barn customer. "I'm such a big fan. I wear the hats" — specifically Hooey hats, which he joked "are the only ones that fit my head." When Nate posted a photo of the hats in stock, Kevin recognized half the lineup. "I have that one, I have that one, I have that one," he laughed, naming a black American flag hat he'd bought in Nashville as a favorite.

That authenticity, the hosts agreed, is what makes the partnership land. "It's absolutely something that I hope we can explore, because I'm a fan," Kevin said. "I believe in the product, I believe in what they sell. That does help, for sure." As Phil put it, comparing it to influencers and their ad spots, you can always tell when someone genuinely believes in what they're promoting.

Kevin closed with a shout-out to Hardin Local and pointed viewers to his Facebook page and KevinJaggers.com. Back in the studio, Rachel underlined the urgency — and the appeal. "If you don't know who Kevin Jaggers is, he is a local country artist and one of the familiar voices on Wolf Radio here in E-Town. So it's a big deal that they're having him out. It's going to be a great set." And the boots, she added, were calling: "The girls and I are going to go right up our boot selection for the summer. We are so excited."